No one’s better at being passive aggressive than a mom. I learned this—as you probably did, too—in high school, when my mother opted for the passive aggressive “You sure?” whenever I asked if I could stay out late. Other famous phrases? “Who’s going?” “How late will you be?” “I...
Ten years ago, business owners operated under the mindset of “think globally” when it came to marketing strategy. Five years ago, that mentality got thrown out the window as consumers figured out they didn’t want global—they wanted to “go local.” It’s no surprise then, as the...
There’s a joke in the digital marketing community that aptly sums up why you’re having trouble getting more legal clients: Q: “Where do you go to hide a dead body?” A: “The second page of Google.” Yes, if you want to attract more clients, your law firm needs...
Recently, Google has rebranded their Home Services Ads as Google Local Services Ads (LSA). Our PPC team has been working with a number of our clients to set up and monitor their Local Services Ads, and we’ve learned quite a bit about this new service...